The future of the website · Joost.blog
From the member
Hudson AtwellJoost de Valk, founder of Yoast and Group Head of AI & Growth at Your.Online, reflects on the future of websites in an increasingly agent-driven internet. He predicts that websites will become verified, machine-readable home bases for businesses, serving both people and AI systems through multiple interfaces. In this model, technical quality becomes the baseline, conversions increasingly happen away from the website, and authenticity, supported by real people, real work, and verifiable trust, becomes the strongest remaining competitive advantage.
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